coldwell banker becky brown

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Pricing Your Home

The market is an ever-changing beast and you need an expert agent who can help you price your home in today’s current conditions and get it right - right from the start. Some factors that go into determining a list price include:

  • A Comparative Market Analysis, or CMA: a CMA looks at recently sold homes in your immediate vicinity that are as similar to your home as possible. Taking the sold prices of those homes and adjusting for differences – such as renovations, year built, overall condition, etc. – helps determine an appropriate range.
  • The type of market we are currently in: are we in a buyer’s market with much inventory to select from and little competition, a seller’s market where buyers are competing for listings, or a neutral market in which supply and demand are pretty much equal?
  • What other homes like yours are currently on the market?
  • and more!

Getting the price right can create urgency for buyers and make them think in terms of getting you their best offers rather than “waiting to see” if the price drops. It also prevents your home from sitting on the market and giving buyers cause to wonder what’s wrong with the home that’s keeping it from selling. During this process I will provide you with detailed information to help you understand the best strategies for pricing your home.